To bring the organic farmers and the end consumers face to face, we organized a series of farmer’s markets at a Spencer’s supermarket.
We decided to start start an experimental hyperlocal model in Gurgaon with a Retail chain – Spencer’s and across condominiums – one step at a time. Over 2 winter seasons we had done almost 90 markets covering 75 condominiums and a direct reach to over 1 lakh residents !!
Living without Medicine had a challenge. A challenge to increase reach of healthy chemical free traditional foods to more in urban areas where processed, ultra processed and conventional food industry is big player.
This was done to demonstrate purchasing interest of residents by creating direct connection to natural farmers / organic sellers/ start ups followed by a farm to table delivery model.
Apart from a first level reach it created following impact :
1. Awareness of variety of products locally grown or processed.
2. Trust and credibility between buyer and seller and delivery links .
3. Tremendous encouragement to small foodpreneurs for innovation
4. Assurance to farmers for a market so they focus on production / diverse crops without hesitation
5. Revert to traditional eating – a huge plus viz bajra khichdi, ragi ladoo
6. Almost Zero middle costs – bringing down costs for both consumer and seller, a win win. Hence viability, affordability.
7. Feedback loops helping start ups to provide what consumer wants or test new products with informal consumer insights.
Several farmers and sellers created large consumer outreach as a result.
Taking Charge of Your Health
Flagship program launched in Dec 2020
Weight Management
Taking Charge of Your Health
Living Without Medicine Model and Coach for Health Program